Opel appoint Scholz & Friends for Euro ads
Opel, the General Motors-owned car manufacturer, has appointed the German-based agency Scholz & Friends to handle its pan-European advertising account.
Opel: Scholz appointed as ad agency
The agency triumphed following a four-month pitch process involving Opel roster shops including McCann Erickson, Amsterdam Worldwide and DLKW Lowe.
The review was run out of the car manufacturer’s German headquarters, and was called as part of an effort by Opel to better streamline its European communications.
Scholz & Friends, which has a strategic alliance with Lowe Worldwide, will now be responsible for handling Opel’s advertising across all of its European markets.
DLKW Lowe may still be responsible for creating some local advertising in the UK, where Opel cars are branded as Vauxhall, however the appointment of Scholz & Friends is expected to signal a move away from local campaigns toward activity that works in every European market.
The appointment comes just months after General Motors introduced a new positioning for Opel, "Wir leben Autos" ("We live cars"), that will be used in all upcoming advertising campaigns.
Carat currently handles Opel’s media planning and buying across Europe. The agency retained the business in January following a pitch against two other networks.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...