Coca-Cola offers 'Bogof' as part of responsible drinking campaign
Coca-cola GB is rewarding responsible drivers with a "Bogof" offer on its Coca-Cola and diet Coke brands as part of a nationwide Christmas campaign aimed at keeping the roads safe.
Coca-cola: kicks off responsible drinking campaign
The "designated driver" campaign, created by Iris, is run in conjunction with the Department for Transport and is now in its third year.
The cola brand is offering "a buy one, get one free" Coca-Cola or Diet Coke to responsible drivers who opt for soft drinks.
Coca-Cola GB said it gave away one million free drinks in 8,000 venues as part of its campaign last year and is hoping to eclipse that figure this year.
This year's campaign will run for three weeks from 10 December until 31 December.
The campaign has been selected as this year's flagship campaign for the Department for Transport’s "driver friendly" initiative, part of the Think! road safety initiative.
It is also part of the soft drink brand's pledge to promote soft drinks as alternatives to alcohol.
Coca-Cola has created a website to support the campaign for drivers to find their nearest participating pub.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- SHOPPER MARKETING ACCOUNT HANDLERS - London agencies - £38k-55k (perm & freelance) Judi Patton £28-£55k- plus bonus and benefits, London
- head of new business > #1 DIGITAL & CONTENT AGENCY collectivo £60k-£80k plus agency bens, Central London
- Account Director Ball & Hoolahan £55,000 per annum, London
- Senior Account Manager - [Retail / Digital] - Superb agency! £35k - £39k Fill Recruitment Ltd £35k - £39k + bonus & benefits, Central London
- Marketing Manager - FMCG - London or Home counties Stonor £45,000 - £55,000 dependent on experience , London, Essex, Bucks or Oxon
- Creative Director The Marketing Practice Up to £120k dependant on experience , East Hendred, near to Didcot in Oxfordshire