Additional Information


Content

Coca-Cola offers 'Bogof' as part of responsible drinking campaign

Coca-cola GB is rewarding responsible drivers with a "Bogof" offer on its Coca-Cola and diet Coke brands as part of a nationwide Christmas campaign aimed at keeping the roads safe.

Coca-cola: kicks off responsible drinking campaign

Coca-cola: kicks off responsible drinking campaign

Share this article

The "designated driver" campaign, created by Iris, is run in conjunction with the Department for Transport and is now in its third year.

The cola brand is offering "a buy one, get one free" Coca-Cola or Diet Coke to responsible drivers who opt for soft drinks.

Coca-Cola GB said it gave away one million free drinks in 8,000 venues as part of its campaign last year and is hoping to eclipse that figure this year.

This year's campaign will run for three weeks from 10 December until 31 December.

The campaign has been selected as this year's flagship campaign for the Department for Transport’s "driver friendly" initiative, part of the Think! road safety initiative.

It is also part of the soft drink brand's pledge to promote soft drinks as alternatives to alcohol.

Coca-Cola has created a website to support the campaign for drivers to find their nearest participating pub.

Yesterday Coca-Cola GB, launched a campaign, created by Sedley Place, to allow consumers the chance to post messages on its London Piccadilly sign through Twitter.

Coca-Cola offers 'Bogof' as part of responsible drinking campaign

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^