IG Markets launches ads speculating Chinese economic influence

The print ads, by DDB UK, feature a pastiche of Hollywood movie ‘King Kong’, in which a giant panda is seen swinging from the Empire State Building, swiping at planes. The headline reads "How will China’s economic growth affect the financial markets?".

The campaign, which launched this week, will run in business and finance publications such as The Economist. It is the latest in a series of ads based around the tagline "Get Thinking", illustrating how real world events affect the financial markets in a way that can benefit investors.

Earlier this year, IG Index ran a national and regional print ad campaign speculating on the consequences of the UK's General Election result.

One execution said: "If you're thinking... 'which way will Cameron send sterling?' contact us."

It also explained how the spread-betting process works, adding "Financial spread betting provides a simple, tax-free way to profit from rising and falling prices".

This article was first published on marketingmagazine.co.uk