Additional Information
Content
Retail receives welcome boost in Top 100 Online Brands figures
Christmas and an early sales season helped drive shoppers online in December, with cards business American Greetings and the Royal Mail two of the biggest risers, according to UKOM/Nielsen data.
Retail boost: many top names enjoyed gains across December
Recent figures from Interactive Media in Retail Group (IMRG) and Capgemini show that UK consumers spent £6.8bn online last month, a 25% year-on-year increase, and latest UKOM figures show how many retailers – especially Currys, Comet and John Lewis – enjoyed gains across December.
The severe weather also led to big increases for the Met Office and National Rail, the UKOM data reveals.
Google is, unsurprisingly, the top web brand in the UK, with 35 million unique visitors – up 5% on November – followed by MSN/Windows Live/Bing, with 27.3 million.
With Universal, Sony and the Abu Dhabi Media Company announcing they will bring online video music service Vevo to the UK in April, the founders will be buoyed by UKOM figures showing that Vevo is the UK's 42nd most-visited online brand with 4.3 million unique visitors, comparing favourably with ITV.com (5.6 million) and Fox Interactive Media, home of MySpace and IGN (4.9 million).
The BBC is the UK's fourth most-visited online brand, although yesterday it announced that it would be cutting its online budget by 25% and halving its number of Top Level Domains.
Of the social networking brands in the top 100, Facebook has 26.3 million unique visitors, well ahead of Twitter's 4.7 million, and Linkedin with 2.5 million.
Linkedin was the only one of the three to record a month-on-month fall in visitors, down 9% on November.
| Rank | Brand | Unique UK visitors (000s) Dec 2010 | Unique UK visitors (000s) Nov 2010 | Month on month change |
| 1 | 35,037 | 33,446 | 5% | |
| 2 | MSN/WindowsLive/Bing | 27,271 | 26,490 | 3% |
| 3 | 26,252 | 25,551 | 3% | |
| 4 | BBC | 23,109 | 21,505 | 7% |
| 5 | Yahoo | 20,931 | 21,368 | -2% |
| 6 | Amazon | 19,894 | 20,326 | -2% |
| 7 | YouTube | 18,813 | 18,524 | 2% |
| 8 | Microsoft | 18,349 | 18,173 | 1% |
| 9 | eBay | 16,964 | 18,259 | -7% |
| 10 | Wikipedia | 14,465 | 15,162 | -5% |
| 11 | Apple | 12,769 | 11,948 | 7% |
| 12 | Argos | 10,809 | 9,364 | 15% |
| 13 | Ask Search Network | 10,247 | 10,684 | -4% |
| 14 | Tesco | 9,639 | 9,615 | 0% |
| 15 | Sky Portal | 7,834 | 7,532 | 4% |
| 16 | Blogger | 7,690 | 8,179 | -6% |
| 17 | AOL Media Network | 7,438 | 7,813 | -5% |
| 18 | Associated Newspapers | 7,431 | 8,087 | -8% |
| 19 | Glam Media | 7,386 | 6,829 | 8% |
| 20 | PayPal | 7,171 | 7,895 | -9% |
| 21 | Play.com | 6,542 | 5,904 | 11% |
| 22 | The National Lottery | 6,352 | 6,058 | 5% |
| 23 | Marks&Spencer | 6,347 | 5,127 | 24% |
| 24 | Skype | 6,119 | 5,576 | 10% |
| 25 | Money Saving Expert | 6,072 | 6,280 | -3% |
| 26 | John Lewis | 6,046 | 4,190 | 44% |
| 27 | ASDA | 5,551 | 5,564 | 0% |
| 28 | ITV.com | 5,550 | 6,059 | -8% |
| 29 | Virgin Media | 5,423 | 5,742 | -6% |
| 30 | Royal Mail | 5,405 | 3,721 | 45% |
| 31 | Groupon | 5,400 | 5,134 | 5% |
| 32 | About.com | 5,264 | 5,428 | -3% |
| 33 | BT | 5,254 | 5,313 | -1% |
| 34 | Fox Interactive Media | 4,900 | 5,068 | -3% |
| 35 | Directgov | 4,853 | 4,832 | 0% |
| 36 | NetShelter Technology Media Network | 4,753 | 5,352 | -11% |
| 37 | Twitter.com | 4,714 | 4,459 | 6% |
| 38 | Met Office | 4,617 | 2,742 | 68% |
| 39 | Shopzilla.com Network | 4,596 | 5,063 | -9% |
| 40 | Guardian.co.uk | 4,582 | 4,622 | -1% |
| 41 | Debenhams | 4,393 | 3,614 | 22% |
| 42 | VEVO | 4,330 | 3,885 | 11% |
| 43 | YELL.com | 4,257 | 4,492 | -5% |
| 44 | Boots | 4,240 | 3,850 | 10% |
| 45 | WikiAnswers | 4,227 | 4,384 | -4% |
| 46 | IMDb - Internet Movie Database | 4,187 | 3,915 | 7% |
| 47 | Telegraph | 4,186 | 4,385 | -5% |
| 48 | News Corp. Newspapers | 4,121 | 4,770 | -14% |
| 49 | Lloyds TSB | 4,110 | 3,987 | 3% |
| 50 | Currys | 4,103 | 2,734 | 50% |
| 51 | Orange | 4,055 | 4,456 | -9% |
| 52 | eHow | 4,038 | 4,240 | -5% |
| 53 | Next | 4,038 | 3,353 | 20% |
| 54 | NHS | 4,025 | 4,022 | 0% |
| 55 | Real Network | 4,003 | 3,767 | 6% |
| 56 | Nectar | 3,985 | 4,107 | -3% |
| 57 | Zynga | 3,960 | 3,124 | 27% |
| 58 | Mozilla | 3,910 | 3,306 | 18% |
| 59 | National Rail | 3,895 | 3,002 | 30% |
| 60 | Sainsburys | 3,858 | 3,038 | 27% |
| 61 | Channel 4 | 3,793 | 4,099 | -7% |
| 62 | IPC Media Network | 3,725 | 3,642 | 2% |
| 63 | Adobe | 3,433 | 3,959 | -13% |
| 64 | NatWest | 3,376 | 3,391 | 0% |
| 65 | COMET | 3,344 | 2,267 | 48% |
| 66 | WordPress.com | 3,333 | 3,788 | -12% |
| 67 | O2 | 3,292 | 3,353 | -2% |
| 68 | Conduit.com | 3,225 | 2,884 | 12% |
| 69 | BBC Worldwide | 3,158 | 2,769 | 14% |
| 70 | HMV | 3,156 | 2,741 | 15% |
| 71 | Halifax | 3,135 | 3,107 | 1% |
| 72 | Barclays | 3,101 | 3,216 | -4% |
| 73 | The AA | 3,018 | 3,144 | -4% |
| 74 | Gorilla Nation Websites | 2,989 | 2,974 | 1% |
| 75 | HSBC | 2,849 | 3,009 | -5% |
| 76 | CNET | 2,844 | 3,102 | -8% |
| 77 | Nokia | 2,714 | 2,137 | 27% |
| 78 | MyVoucherCodes.co.uk | 2,710 | 2,743 | -1% |
| 79 | TalkTalk | 2,693 | 2,890 | -7% |
| 80 | Vodafone | 2,668 | 2,735 | -2% |
| 81 | AVG | 2,647 | 2,532 | 5% |
| 82 | Hachette Filipacchi UK Network | 2,577 | 2,502 | 3% |
| 83 | RBS - The Royal Bank of Scotland | 2,489 | 2,481 | 0% |
| 84 | MoneySupermarket.com | 2,478 | 2,854 | -13% |
| 85 | 2,456 | 2,708 | -9% | |
| 86 | AmericanGreetings.com Network | 2,452 | 539 | 355% |
| 87 | Weather Channel Network | 2,445 | 2,579 | -5% |
| 88 | Trinity Mirror Nationals | 2,445 | 1,716 | 42% |
| 89 | Gumtree | 2,429 | 3,159 | -23% |
| 90 | WildTangent Network | 2,419 | 2,140 | 13% |
| 91 | DSG PC World | 2,382 | 1,959 | 22% |
| 92 | Rightmove | 2,350 | 2,627 | -11% |
| 93 | Banco Santander | 2,344 | 2,492 | -6% |
| 94 | GAME | 2,334 | 1,983 | 18% |
| 95 | Shopping.com Network | 2,304 | 2,799 | -18% |
| 96 | Littlewoods | 2,295 | 2,213 | 4% |
| 97 | Ticketmaster | 2,291 | 2,775 | -17% |
| 98 | Very | 2,285 | 2,184 | 5% |
| 99 | Peeplo | 2,240 | 2,665 | -16% |
| 100 | Disney Online | 2,227 | 2,155 | 3% |
UKOM/Nielsen figures measure unique UK visitors from home and work computers.
New UKOM/Nielsen data for December 2010 shows that Google is, unsurprisingly, the top web brand in the UK, with 35 million unique visitors - up 5% on November - followed by MSN/Windows Live/Bing (27.3 million).
Google is partnering with Universal, Sony and the Abu Dhabi Media Company to bring online video music service Vevo to the UK in April.
The service already has a UK web presence via its YouTube channel, with UKOM figures showing that Vevo is the UK's 42nd most visited online brand with 4.3 million unique visitors, comparing favourably with ITV.com (5.6 million) and Fox Interactive Media (4.9 million).
The BBC is the UK's fourth most visited online brand, although yesterday it announced that it will be cutting its online budget by 25% and halving its number of Top Level Domains.
Of the social networking brands in the top 100, Facebook has 26.3 million unique visitors, well ahead of Twitter's 4.7 million and Linkedin with 2.5 million.
Linkedin was the only one of the three to record a month on month fall in visitors, down 9% on November.
Christmas and the sales season helped many brands increase visitors to their sites over December.
Online cards business American Greetings and the Royal Mail were two of the biggest risers, while many retailers - especially Currys, Comet and John Lewis - enjoyed decent gains too.
Recent figures from Interactive Media in Retail Group (IMRG) and Capgemini show that UK consumers spent £6.8bn online in December, a 25% year on year increase.
The severe weather also led to big increases for the Met Office and National Rail, the UKOM data reveals.
Additional Information
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
