Additional Information


Content

McDonald's fast food gets faster with contactless card payments

McDonald's is rolling out contactless card payments across its 1,200 UK restaurants in a bid to steal a march on its competitors.

Mcdonald's: introduces contactless card payment

Mcdonald's: introduces contactless card payment

Share this article

The system is being launched jointly with Visa Europe and aims to speed up and make payment simpler.

McDonald's said the new system will be in place by the summer.

Rival Burger King has yet to commit to a similar rollout across all its UK outlets.

McDonald's customers will be able use a contactless enabled card to pay for items that cost less than £15 by touching the card against a wireless reader.

Visa Europe has developed security measures, including a limit for contactless transactions, which is reset when the pin is entered.

Visa and MasterCard are currently the only contactless enabled cards available in the UK.

Jill McDonald, president and chief executive of McDonald's, said "We were the first major quick-service restaurant to launch payments by cards and we're delighted to be leading the way again with the rollout of contactless payment technology."

Marc O'Brien, managing director of Visa in the UK, said: "This innovative way of paying is ideal for high-volume retail environments where speed of service is essential. It offers a secure, convenient and quick alternative to cash, while reducing queuing times."

Last year supermarket chain Spar announced it would roll out contactless payment to all its stores over the next two years.

This article was first published on marketingmagazine.co.uk

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website

Mobile marketing is coming of age, and the pace of change is now exponen...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Back to top ^