Subway hires Burger King's Akhtar as marketing director

Akhtar, who will take up the role at the end of the month, joins after two years as senior marketing manager at Burger King. She replaces Roy Clouter, who has been Subway's interim marketing director since September. Clouter was brought in after Alex Cacouris, marketing director for four years, decided to leave to train for ordination at the Church of England.

Akhtar will assume responsibilities for the marketing direction of the sandwich retailer in the UK, as it looks to develop its offering and expand its franchise business.

According to Nielsen, Subway spent £8m on marketing in 2010, the majority on its television ads. It began rolling out a mobile loyalty scheme last summer.

This article was first published on marketingmagazine.co.uk