Additional Information


Content

Aegis prepares to bid for MediaVest

Aegis Media is plotting a bid for the independent Manchester-based media agency MediaVest and is expected to swoop within weeks.

Share this article

The planned acquisition follows the Aegis agency Carat winning Asda’s regional media business from the Leeds-based Brilliant Media earlier this month.

It is understood that Aegis wants to service this client from the North, as well as boost its regional capabilities. It already owns Feather Brooksbank, which has offices in Manchester, Edinburgh and Glasgow.

While Publicis has a 19.9 per cent stake in MediaVest, the bulk of the rest of the agency is owned by its founders Andy Jeal and Dave Lucas.

MediaVest has particular expertise in retail, direct response and financial services.  Nigel Sharrocks, Aegis Western Europe’s chief executive, said: "We’re always looking at all sorts of opportunities." A spokeswoman added that the company never commented on speculation.

This article was first published on campaignlive.co.uk

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Improving Marketing and Media Performance (Expert Reports) External website

A recent Brand Republic survey revealed that 78% of respondents felt und...

 

Back to top ^