Additional Information
Content
WPP's Quisma set to launch in UK/US
WPP is to launch its Germany-based online agency Quisma globally in 2011, starting with shops in the UK and US in the second half of the year.
Quisma: launching in UK and US
The Quisma network will form part of the new agency group Tenth Avenue, which WPP unveiled in January.
Tenth Avenue will combine Quisma, which specialises in performance-based online activity including search, with the outdoor specialist Kinetic, the mobile agency Joule and the branded content distribution company Spafax.
Rupert Day, the former Group M global chief operating officer and chief executive of Tenth Avenue, said WPP is looking to offer a "performance solution" in the UK.
He added: "Not all clients need a performance agency but they work for many, such as e-retailers and other direct sales-focused clients. The difference is that a media agency buys and sells views, whereas a performance agency buys views and sells outcomes."
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Account Planner Direct Recruitment Up to £50,000, Central London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
