Additional Information
Content
Newspaper ABCes: Independent overtakes Mirror online
Executives at The Independent group of newspapers will have further grounds for optimism after Independent.co.uk reported its best traffic figures to date, at 621,219 daily average browsers.
ABCes: The Independent overtakes The Mirror
The figure is the highest since the site started publishing ABCe data in August 2007, and moves it ahead of Mirror Group Digital, which fell 9% to 548,303. Mirror Group Digital includes Mirror.co.uk, 3am.co.uk, Mirrorfootball.co.uk, and DailyRecord.co.uk.
It comes just weeks after the Independent's new title, i, reported a 31,650 month-on-month jump in circulation to record an ABC figure of 175,714 in February.
Independent online takes content from The Independent, The Independent on Sunday and the i, as well as unique content from its journalists.
Still a relative minnow, the Independent online's 10.8% uplift on January meant that it outperformed the lions of online news, MailOnline and guardian.co.uk.
One commentator believes it has benefited from the buzz surrounding i and its attendant TV ads, starting Jemima Khan.
Elsewhere, the Daily Mail's online success story suffered a blip in February, as it fell 1.4% to 3,143,141 daily average browsers. On the monthly measure, it was down 9.1% to 50,927,975.
While the MailOnline is still streets ahead of nearest rival, guardian.co.uk, the fall will be food for thought for executives, ahead of its US office opening.
More than one in three visitors to the MailOnline were UK residents – 1,411,846 daily average browsers.
Second-placed guardian.co.uk, by comparison, attracted 2,460,009 daily average browsers, up 6.85% on January. Its unique monthly user figure came in at 39.485,496.
Telegraph.co.uk remains in third place, registering 32,845,994 monthly unique users, and 1,1851,554 average daily browsers.
| ABCe Results Feb 2011 | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Feb | Month / month | Year / year | Feb | ||||||||||||||||||||||||||||||||||||||||||||||
| Online title | Global Daily Ave | Daily % change | Daily % change | Global monthly total | |||||||||||||||||||||||||||||||||||||||||||||
| MailOnline | 3,143,141 | -1.40 | 38.73 | 50,927,975 | |||||||||||||||||||||||||||||||||||||||||||||
| guardian.co.uk | 2,460,009 | 6.85 | 31.59 | 39,485,496 | |||||||||||||||||||||||||||||||||||||||||||||
| Telegraph | 1,851,554 | 7.88 | 19.60 | 32,845,994 | |||||||||||||||||||||||||||||||||||||||||||||
| Mirror Group Digital | 548,303 | -9.02 | 16.80 | 10,900,788 | |||||||||||||||||||||||||||||||||||||||||||||
| The Independent | 621,219 | 10.80 | 33.50 | 12,472,852 | |||||||||||||||||||||||||||||||||||||||||||||
This article was first published on mediaweek.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Designer/Illustrator/Children's Designer Premier Media plus excellent benefits, Central London
Most read
Most commented
BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
