Additional Information
Content
British Airways retains BBH and OgilvyOne
British Airways has retained Bartle Bogle Hegarty (BBH) and OgilvyOne as its lead agencies.
BA: 'terminal 5 is working' by Bartle Bogle Hegarty
The re-appointments follow a statutory internal review of the business.
BBH has worked with BA since 2005. It will continue as British Airways' global advertising agency, supporting brand communications across the world.
OgilvyOne, the airline's digital and direct agency, will continue to work on the airline's global loyalty and below-the-line marketing activity.
Abigail Comber, head of brand engagement, BA, said: "I am delighted to be continuing our strong relationship with BBH. We have exciting brand communications projects ahead of us which they will play a pivotal role in."
Ian Romanis, head of customer engagement, BA, said: "Over the past three years we have developed a strong partnership with OgilvyOne and have continued to be impressed by their strategic capability, creativity and value they have added to our business."
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
