Additional Information


Content

British Airways retains BBH and OgilvyOne

British Airways has retained Bartle Bogle Hegarty (BBH) and OgilvyOne as its lead agencies.

BA: 'terminal 5 is working' by Bartle Bogle Hegarty

BA: 'terminal 5 is working' by Bartle Bogle Hegarty

Share this article

The re-appointments follow a statutory internal review of the business.

BBH has worked with BA since 2005. It will continue as British Airways' global advertising agency, supporting brand communications across the world.

OgilvyOne, the airline's digital and direct agency, will continue to work on the airline's global loyalty and below-the-line marketing activity.

Abigail Comber, head of brand engagement, BA, said: "I am delighted to be continuing our strong relationship with BBH. We have exciting brand communications projects ahead of us which they will play a pivotal role in."

Ian Romanis, head of customer engagement, BA, said: "Over the past three years we have developed a strong partnership with OgilvyOne and have continued to be impressed by their strategic capability, creativity and value they have added to our business."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^