National Trust invites online 'farmers' to take part in a social media experiment
The National Trust is launching an experiment in which it will use social media to give 10,000 people control of one of its working farms.
MyFarm project: an insight into modern farming
The MyFarm experiment (my-farm.org.uk) aims to connect people with food production on a working farm, giving them an insight into how the 1,200-acre organic farm operates and asking them to vote on farming decisions through the year.
Decisions will range from whether to grow wheat, barley or oats through to which animals to buy and rear for the table. They will be put into practice by Wimpole farm manager Richard Morris, who heads the initiative.
Morris said: 'The "farmers" will influence the work on the farm. They will start to understand the implications of their own decisions, and witness first hand how unplanned events can turn a profitable year on its head.'
People will pay a £30 subscription to join the experiment to help cover project costs. Each 'farmer' will make decisions around four key themes: crops, livestock, the farmed environment and new enterprises.
Each time a major decision is needed, Morris will set the context, pose the options and start an online discussion.
To help with the decisions there will be content including live webchats and comment and opinion from farming experts and National Trust tenant farmers.
Blogs and webcams will be used to bring the farm to life, and capture the changing seasons and agricultural process such as sowing, ploughing and harvesting, as well as lambing and calving.
This article was first published on PR Week UK
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...