Unilever gets green light for $3.7bn Alberto Culver deal
The US Department of Justice has given Unilever approval to buy the owner of the TRESemmé brand Alberto Culver for $3.7bn (£2.38bn), but it must divest the VO5 brand in the US, with the deal expected to close tomorrow (10 May).
TREsemmé: brand owner Alberto Culver to be acquired by Unilever
Under the agreement, Unilever will divest the Alberto VO5 brand in the US from Alberto Culver's roster, while Unilever will part from the Rave brand.
Once the deal is complete, Unilever will continue to market the Alberto VO5 brand in non-US markets.
Paul Polman, chief executive of Unilever, said: "We are very pleased to have received the regulatory clearances necessary for us to complete the acquisition. This acquisition is a further step in Unilever's transformation.
"The deal enhances Unilever's presence in attractive, high-growth categories and brings a portfolio of desirable brands that are gaining share. It also gives Unilever the opportunity to use its scale, reach and technology to take Alberto Culver's brands to a new level in existing markets, and enables us to use our unparalleled presence in emerging markets to extend them further."
The acquisition promotes Unilever to be the world's leading company in hair conditioning, the second largest in shampoo and the third largest in styling.
Alberto Culver owns the TRESemmé, Nexxus, Motions, St. Ives and Simple brands, with TRESemmé landing one of the first product-placement deals with Sky, for the 'Next Top Model' format, in March.
Alberto Culver shareholders approved the $3.7bn (£2.38bn) deal in December. The acquisition will be Unilever's second major buy in a year, following the $1.2bn (£1bn) acquisition of Sara Lee's homecare and laundry businesses in December.
Unilever requires further regulatory approval in the United Kingdom, Argentina, Honduras, El Salvador and the Isle of Jersey, but, according to a Unilever statement, "where relevant, appropriate arrangements have been put in place in these jurisdictions to allow completion of the global acquisition of Alberto Culver."
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Mid Weight UX Designer Daniel Marks London 40k, Central London
- Senior UX Architect Daniel Marks London 65k, Central London
- ACCOUNT MANAGER - Consumer Brands! Royds Raphael £35k-£40k / £150-£220+ day rate depending on experience, Central London
- Integrated Account Manager air recruitment Up to £30K dependent on experience, Central London
- Digital Intelligence Manager air recruitment Up to £50K dependent on experience, Central London
- Senior Planner (Brand Engagement) air recruitment Up to £70K dependent on experience, Central London