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B&Q rolls out online horror spoof videos
B&Q has rolled out a series on online horror film spoofs, created by Dare, to demonstrate how the retailer can save consumers from a "fear of DIY".
The videos parody classic horror films, including 'The Shining', 'Psycho' and 'Poltergeist' to promote the retailer’s in store demos, which give consumers DIY advice on a range of topics including how to make hanging baskets and lay laminate flooring.
They contain the strapline "DIY doesn't have to be scary" and have been rolled out across YouTube and the retailer's website. They are being supported by an online marketing campaign, also created by Dare.
Earlier this week B&Q launched a TV campaign, created by McCann Erickson, featuring families enjoying DIY together as part of its wider £6m marketing investment.
B&Q has 330 stores across the UK and Ireland and employs 30,000 people.
This article was first published on marketingmagazine.co.uk
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