Man City sets digital goals with new marketing head
Manchester City FC has appointed former AKQA director Julian Pate as its new head of marketing as the football club expands its digital perspective.
Julian Pate: becomes head of marketing at Manchester City
Pate replaces Chris Kay, who joined the Australian marketing agency BMF at the end of last year.
He will report to the football club's chief brand and commercial officer, Ian Cafferky.
Pate's remit will involve developing strategic marketing initiatives aligned to Manchester City's commercial and brand objectives. There will be a heavy focus on digital.
Cafferky said: "It's great to have Julian on board heading up our marketing team as part of the club’s digital expansion.
"The digital experience he brings with him will be a real asset to the club as we continue to push the innovation boundaries."
Pate's appointment comes as the ambitious club – owned by billionaire Sheikh Mansour – bids to up its digital marketing activity.
Manchester City recently launched a digital membership scheme and a novel FA Cup app, in order to offer better engagement with fans.
Pate has previously held executive positions with Razorfish and AKQA.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Recruitment Consultant Michael Page Digital £25000 - £3000 per annum, Kingston upon Thames
- Senior Community Manager Michael Page Digital £25000 - £45000 per annum, West End
- Online Marketing Manager Michael Page Digital £35000 - £38000 per annum, London
- Client Director Michael Page Digital £50000 - £55000 per annum, Leeds
- Senior Marketing Executive Network Marketing £25000 - £30000 per annum, Manchester
- Account Director - FMCG to £50k Network Career Consultants £45000 - £50000 per annum, London