Additional Information
Content
Government is 'far from out of the woods' over the NHS reforms
Nick Clegg’s ‘victory’ claims over the changes to the NHS reforms will do little to reassure those opposed to the controversial plans, says one healthcare comms professional.
Claiming NHS victory: Nick Clegg
The NHS Future Forum will unveil its recommendations for changes to the controversial health service shake-up today, following the Government's ‘listening exercise’ on the controversial plans.
In April the Government halted the parliamentary progress of the Health and Social Care Bill amid mounting criticism from academics, health unions and MPs.
Later today, the deputy PM is expected to tell MPs: ‘We have achieved all we set out to achieve. It's a job well done.’
The Liberal Democrats have looked to highlight the party's role in pushing for the reforms. The party’s deputy head of media Phil Reilly tweeted this morning: ‘Every major paper has some version of "Lib Dem victory over NHS reforms" story today.’
But Mike Birtwistle, head of MHP's health practice, said that ‘the battle is on to claim victory’.
Birtwistle’s comments echoed reports this weekend that suggested a power struggle within Government over who is due credit for the latest changes to the plans. According to The Independent this weekend, one Tory MP was quoted as saying: ‘If the snivelling Lib Dems think they are going to take all the applause on this, they can think again.’
Birtwistle said: ‘The battle is on to claim victory, although in truth this is probably because both Cameron and Clegg feel sheepish about their role in signing off and then failing to communicate the reforms before the listening exercise.'
He added: ‘Both coalition partners are far from out of the woods on health. For the Conservatives, the salience of health with the public has increased massively, which is not good news for a party that has historically lagged in the polls on the NHS.
‘Nick Clegg’s "scorecard" will do little to reassure those who are instinctively opposed to the reforms.’
This article was first published on prweek.com
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented

BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...









