Airbus 'concept cabin' app reveals the future of flying

The 'Concept Cabin' app is free to download and is available at the Apple app store for the iPad and iPhone.

It demonstrates the company's vision of flying in the future and features planes with transparent wall "membranes" and a cabin designed to be fully recyclable. Self-cleaning materials are also featured, grown from sustainable plant fibres.

Also included is an "integrated neural network" that recognises individual passengers and adapts according to their needs.

The app takes consumers on a virtual tour of the intelligent cabin, exploring the personalised "vitalising, smart tech and interactive" zones designed to replace first, business and economy classes.

The vitalizing zone has "vitamin and anti-oxidant enriched" air, acupressure treatments and aromatherapy. The interactive zone houses holographic gaming, and the smart tech area allows passengers to "continue life as if on the ground".

Rainer Ohler, senior vice president, public relations and communications, Airbus, said: "The Airbus Concept Cabin has generated huge interest and excitement across the globe.

"Our vision of flight in 2050 has really captured people's interest and with this app everyone can experience how the journey can be as much a voyage of discovery as the destination."

This article was first published on marketingmagazine.co.uk