Additional Information
Content
Walker Media retains £9m Ladbrokes account
Ladbrokes has reappointed Walker Media to handle its £9 million media planning and buying account following a competitive review that ran in parallel with the recent review of its creative business.
Ladbrokes: reappointed Walker Media
During the pitch process, run through ISBA, ad agencies were partnered with media agencies to offer Ladbrokes an integrated solution.
Walker was appointed despite being paired with its sister agency M&C Saatchi, which was the incumbent on Ladbrokes' ad account but lost to SapientNitro, which was partnered by PHD.
The agency appointments follow Ladbrokes' announcement that it plans to invest £50 million in revamping its brand over the next two years, in order to help tackle falling profits.
The bookmaker's recent advertising has used the former footballers Chris Kamara and Ian Wright and the strapline: "Got the feeling? Get to Ladbrokes."
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
