Additional Information
Content
Coca-Cola moves Olympics brief from SapientNitro to LBi
Coca-Cola has moved its global and UK advertising brief for its sponsorship of the 2012 London Olympics from SapientNitro into LBi.
Coca-Cola: ad promoting the London 2012 Olympic Torch Relay
The agency won the brief following a competitive pitch, which is understood to have included incumbent SapientNitro.
SapientNitro was appointed to the business just under a year ago. It was run from the agency’s London and Atlanta offices.
LBi will now work alongside Coca-Cola’s lead agency Mother, which was appointed by Coke to work on the Olympics in 2009 and retains its lead agency status on the account.
Last month, Coca-Cola unveiled a new spot to highlight its role as Presenting Partner of the London 2012 Olympic Torch Relay.
The ad aimed to create excitement about the London 2012 Olympic Torch Relay, celebrating the role young people play in society, and encouraging people to nominate a Future Flame.
LBi declined to comment.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
