News of the World pulls all ads after client exodus
The News of the World is pulling all advertising from its issue this weekend after losing a raft of advertisers in the wake of allegations over its phone hacking activities.
The organisation is attempting to repair its damaged reputation after a catastrophic two days, which started with Ford suspending all advertising activity in the News of the World until parent company News International completes a full investigation of the Milly Dowler phone-hacking allegations.
Among the other brands to pull out of the paper since then are key clients including O2 and Shop Direct, Boots and numerous other key accounts.
It is understood only four main clients remained in this weekend's paper, Sky, British Gas, Mars, Tesco.
Advertisers have come under increasing pressure from the public, via social media and other routes, to pull spend from the News International newspaper following the allegations that started with reports it had hacked into the mobile phone of murdered school girl Milly Dowler.
As story after story escalated the allegations against the paper, advertisers changed initially cautious responses and began pulling out in force today.
A statement from News International is expected imminently.
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- Senior Mobile Manager Ultimate Asset £35000 - £50000 per annum + excellent benefits, City of London
- International Marketing Manager Ball & Hoolahan £50,000 + Car/Car Allowance, London
- Senior Data Planner - Superb Agency - Soho - up to £50k Fill Recruitment Ltd to £50k + great benefits, Soho, London
- Account Manager / Executive - Temporary Freelance Adam Recruitment £100 - £150 per day + doe, Manchester
- Senior Production Manager/ Production Director Premier Media £45,000 - £60,000, London
- Mid-Senior Planner | £50-70K Dynamic New Alliances £50000 - £70000 per annum + Excellent Package, City of London