Additional Information
Content
Mail on Sunday targets NotW readers with major DM push
The Mail on Sunday is preparing to hit 1.5 million homes with a direct mail campaign in a bid to capitalise on the closure of the News of the World (NotW).
Mail on Sunday: targets former NotW readers
The campaign kicks off next Monday (July 18) and the DMGT-owned paper will target homes across the country.
The campaign marks one of the biggest in the Sunday title's history.
It is thought the publisher is also considering other marketing activities, including above-the-line activity, as it looks to lure the 2.6 million former NotW readers.
Other rival mid-market titles, such as the Daily Star Sunday, and the Sunday Mirror are expected to embark on similar promotional blitzes in the coming days.
Senior executives at the Mail on Sunday hurried through the DM campaign, just one day after the NotW closed.
This article was first published on mediaweek.co.uk
Additional Information
Latest jobs Jobs web feed
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
Improving Marketing and Media Performance (Expert Reports) External website
A recent Brand Republic survey revealed that 78% of respondents felt und...
