Havas takes majority share in Australian creative agency Host
Havas has signed an agreement to take a majority share in Australian creative agency Host.
Host: Havas buys majority share
The 11-year-old independent company, which employs 120 staff, has sold a 51% share to Havas for an undisclosed sum.
The move allows Host to expand with the support of the Havas Worldwide network. It will also retain its current name and continue to operate under its existing management team.
Havas already has four local offices in Australia – Euro RSCG Australia, the Red Agency, Arnold Furnace and Media Contacts Australia.
The company's investment in Host increases further its foothold in the Asia/Pacific region, which was last added to in December with acquisition of Hong Kong based financial PR agency Porda.
It will also allow it to get closer to Host's clients in the region, which include Vodafone, Levi's and Coca-Cola as well as Australian firms Bankwest, BT Financial Group and Sydney Water.
David Jones, Havas chief executive, said: "It's a very strategic acquisition sitting at the intersection of creativity, digital and Asia-Pacific.
"They are Australia's largest independent agency, a brilliant creative agency, totally in line with our digital at the core model – over 30% of their revenue is digital – and after the acquisition of Porda it further increases the percentage of revenue coming from APAC".
Founded in 2000 by Anthony Freedman, Host, Australia's largest independent agency, employs 120 professionals and works alongside two other complementary businesses – PR agency One Green Bean and brand incubator Rainy Day Industries.
Anthony Freedman, founder of Host, said, "In 2010 we turned 10-years-old as the biggest independent agency in Australia.
"Reaching this milestone prompted reflection on what might lie ahead for the next 10 years.
"When Havas approached us with the same enthusiasm and belief in our business as we have, we seemed to have found the answer to that question."
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...