Additional Information
Content
New Old Spice guy Fabio challenges original hunk to duel
Old Spice's new Italian hunk Fabio has filmed a viral ad challenging original lothario Isaiah Mustafa to a duel.
Old Spice: Fabio challenges Mustafa to a duel in viral
The latest Old Spice ad on YouTube channel, New Old Spice Guy Fabio, features the Italian model and actor mimicking Mustafa's original award-winning ad.
He tells the ladies "Don't look at your man, look at me, your new Old Spice guy Fabio, bla bla bla."
Created by Wieden+Kennedy Portland, Fabio continues to tell viewers, "The old Old Spice guy was no good, he give you diamonds from a clam fish, dumb."
He finishes by saying, "Fabio challenges you, Old Spice guy to a duel at 9am tomorrow, internet." The duel is expected today at 9am Pacific Standard Time (5pm UK time).
Old Spice introduced Fabio to its ads last week. His first online ad featured him rolling awkwardly on a grand piano and asking women if they like new Old Spice.
Fabio also appeared in a 1996 'I Can't Believe It's Not Butter' ad by McCann Erickson New York.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
