Butlins ad account win gives Now its first retained client
Butlins has appointed the start-up agency Now to handle its £5 million advertising account.
Butlins: appointed start-up agency Now
The holiday company, which becomes Now’s first retained client, made the appointment after informal meetings with several agencies last month.
Mother previously handled the account, but split with Butlins in May after just nine months working on the business. A joint statement at the time cited "cultural differences" as the reason for the split.
The company’s advertising was temporarily moved in-house, but Now, which was founded in March by Mark Lund, John Townshend and Kate Waters, will handle above-the-line activity for Butlins and help it to develop its social media strategy.
Now’s work is expected to replace the Mother Butlins creative, which launched in January and featured a furry green dinosaur called Ludo the Dino.
Butlins, which celebrates its 75th anniversary next year and is owned by Bourne Leisure, is looking to raise the profile of its three resorts in Bognor Regis, Minehead and Skegness, and make potential holidaymakers more aware of the facilities available at the sites.
Jackie Martin, the director of sales and marketing at Butlins, said: "We’re very pleased to have appointed Now – the team get the brand and share our passion to keep adding value to it."
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Business Development Manager EMAP Competitive + Bonus, London (Greater) / London (Central), London (Greater) / London (East), London (Greater)
- Digital Acquisition Manager - Leading Online Biz GoodEgg Digital £70k + Bonus and Benefits, United Kingdom / England / North West England / Lancashire / Manchester, Greater Manchester
- Search Marketing Manager - International Markets Search Laboratory £24,000 - £30,000 per annum + benefits , Yorkshire and the Humber / North Yorkshire / West Yorkshire / Harrogate, North Yorkshire / Leeds,...
- Senior Brand Manager Ball & Hoolahan £Excellent Salary Package , South East England / London (Greater)
- Marketing Communications Senior Manager Lloyd's of London Competitive salary and benefits package , London (City of), London (Greater)