Cadbury unveils augmented reality Spot V Stripes game
Kraft is using augmented reality technology, which allows users to take part in a digital game when a Cadbury chocolate bar is viewed through a smartphone camera.
Cadbury: new augmented reality game
The ‘Quaksmack’ game, devised by Blippar, recognises Cadbury’s packaging in a similar manner to a QR code and transforms the packaging itself into a game
Players choose to be a ‘Spot’ or ‘Stripe’, before ducks appear from either side of the chocolate bar. They have to ‘smack’ the opposing team’s ducks by tapping the screen.
The game, part of the brand’s ongoing Spot V Stripes Olympics activity, is available to consumers with Apple or Android handsets.
The game will be available across all Cadbury bars, other than Creme Egg and Wispa.
This article was first published on marketingmagazine.co.uk
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