Aegis expands Isobar with Austrian acquisition
Aegis has acquired Austria-based digital creative agency Pjure for an undisclosed sum, to add to its Isobar network.
Jerry Buhlmann: chief executive of Aegis Group
Pjure was established in 2000 as an online advertising and e-dialogue marketing agency, before developing into a digital creative agency. Clients include Maestro, MasterCard, Bahlsen, Allianz and Stiefelkönig.
Jerry Buhlmann, CEO of Aegis Group, said: "The acquisition of Pjure is an excellent move for Aegis Media. Pjure is a strong business with a good track record for digital creativity and delivery in the Austrian market."
Andreas Weiss, CEO of Aegis Media Austria & Adriatics, added: "We are delighted to be in a position, following the acquisition of Pjure, to expand Isobar by bringing an experienced and excellent digital team into Aegis Media."
The news comes after Aegis agreed last month to sell its market research business Synovate to Ipsos for an "enterprise value" of £525m. The group said it would give £200m to its own shareholders, using the rest to provide increased financial flexibility to make acquisitions.
Aegis has made a number of "bolt-on" acquisitions such as the addition of Lithuanian media agency Creative Media Services UAB to its Vizeum Baltic network in June and South African search marketing and performance agency Clickthinking Online to its global iProspect network in February.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...