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MAGAZINE ABCs: How the publishers market their mags
While publishers, media agencies and advertisers mull over the latest magazine ABC figures, here's a look back at some of the methods used by the press to promote their titles during the first six months of 2011.
- ...Glamour joined forces with Krispy Kreme to launch a special edition doughnut...
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This article was first published on mediaweek.co.uk
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