Britvic Glitter Berry targets festive drinkers

The drink will be backed from November by a marketing campaign featuring TV, cinema, point of sale and sampling activity. The campaign builds on the 'Smile Tastebuds' work released earlier this year.

The new variant mixes red grape, cherry and a "hint of spice" with edible glitter.

Helen Gorman, brand controller at Britvic, said: "The lead up to Christmas will be full of parties and other social gatherings, and as a premium adult soft drink, J2O will have an important role to play.

"Our limited edition J2O Glitter Berry, is not only delicious, but it will act as a great ice breaker with its fun, glittery design.

"It’s the first of its kind in the soft drinks category, and we’re confident it will appeal to adults looking for a bit of glitz and glamour – not to mention a delicious drink - this winter."

In June, Britvic created a new product for the Tango range, Tango Turbo, which is dispensed through an aerosol container.

This article was first published on marketingmagazine.co.uk