Twitter sues Twittad over use of 'tweet'
Twitter is suing one of its third-party developers Twittad as it looks to trademark the term "tweet".
The micro-blogging platform is taking legal action against Twittad, which sells advertising on Twitter, to prevent it from using the word "tweet" in its registered trademark "Let Your Ad Meet Tweets"
Twitter complained to a Californian court last week that the registration, "unfairly exploits the widespread association by the consuming public of the mark Tweet with Twitter, and threatens to block Twitter from its registration and legitimate uses of its own mark."
Twitter released a statement that said: "It is in the best interests of our users and developers for the meaning of ‘Tweet’ to be preserved to prevent any confusion, so we are taking action to protect its meaning."
The move to sue one of its third-party developers over the use of the word tweet comes months after Twitter acquired Tweetdeck, the London-based desktop application start-up for $40 (£24.8m).
Latest jobs Jobs web feed
- Head of Editorial Compliance Telegraph Media Group Competitive + excellent benefits, London
- board director > DIRECT RESPONSE EVANGELIST collectivo to £90k + bens, LONDON
- Director of Marketing Greenwich School of Management Circa £80,000 per annum package + bonus , Greenwich and Greenford, London
- Senior Brand Manager Ball & Hoolahan £55,000 + Car/Car Allowance, London
- Brand Manager Amnesty International Secretariat £52,464, WC1X 0DW
- Head of Creative Services [Fill Exclusive] - Unique London Agency - £100k+ Fill Recruitment Ltd £100k+, Central London