IPC boosts digital team with two appointments
IPC Media has boosted its digital department by promoting Tara Hamilton-Whitaker to the role of digital development director and Cathy Ma to head of social media.
Tara Hamilton-Whitaker: promoted to digital development director, IPC
Hamilton-Whitaker, who was digital programme director for IPC Digital, will oversee technology development, social media product development and digital capital investment, reporting to digital director Neil Robinson.
Social media product manager Ma becomes head of social media, working on social media partnerships, marketing techniques and brand engagement, reporting to Hamilton-Whitaker.
Robinson said: "These promotions are about recognising two important strategic pillars of IPC Digital strategy – social media and the diversification of our revenue mix.
"Tara has lead a whole host of initiatives in and around our technology group IPC Digital over the past two years, but it has been clear she has much to offer the wider business. This promotion is in recognition of her ability to innovate and accelerate opportunities within our brand teams, and is much deserved."
IPC announced last week that it had brokered a six-month deal with Procter & Gamble to allow its brands to advertise across the mobile websites of Marie Claire, Now, Good to Know, Look, InStyle, Woman & Home, and House to Home.
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...