X Factor Ceri Rees story could 'seriously run and run' says Mark Borkowski
X Factor's alleged treatment of Ceri Rees has been dubbed 'the shape of something that could seriously run and run' by Mark Borkowski.
X Factor: new judges but same controversy
It was revealed yesterday that Rees’ family is threatening legal action, insisting she had been bullied by X Factor bosses and humiliated in front of the nation.
The move came as Rees' singing tutor, Amanda Roberts, said X Factor bosses encouraged her to return to the show, despite rejecting her three times before in previous series.
Celebrities Lorraine Kelly and Lily Allen have come out in support of Rees' family, claiming the audition should never have been shown for entertainment value.
It is understood that the issue is being handled by ITV and Talkback Thames' in-house teams, with ITV head of press James MacLeod leading the response.
The Borkowski.do founder wrote on his blog: ‘It would make it without question into my list of top ten examples of stories you don’t want floated about your brand.'
Borkowski told PRWeek that he ‘feels for the PR folk left holding the story’, adding that ‘production teams involved with huge hits live in a bubble and do not look up until it’s too late’.
‘Only the ITV and Syco bigwigs can help by apologising or offering up a crumb of comfort... "We will review future practices blah blah". X Factor is a freak show and I guess will always profit from these type of headlines. It’s a difficult PR job, and not as easy as some onlookers believe.’
However, EdenCanCan founder Nick Ede said that this was 'par for the course for X Factor'.
'There's always going to be controversy, and the media are going to pick up on it. From X Factor's point of view, today's news is tomorrow's chip paper. In the end, the show is bigger than any story.'
Taylor Herring co-founder James Herring agreed, adding that 'it will be water off a duck's back - the story is part and parcel of what they do'.
This article was first published on prweek.com
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...