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Cautious Sorrell needs to factor in 'Super Bowl, Super Social'
When WPP's Martin Sorrell questioned the ability to monetise social media at the RTS Conference he was revisiting a well-trodden path, but is it time for him to move on?
Cautious Sorrell needs to factor in 'Super Bowl, Super Social'
Sorrell told broadcasters last month: "We used to write letters to each other and now we correspond through Facebook and Twitter and other forms of communication. If you interrupt that with a message you may run into trouble."
As a prognosis it's already been rejected by Unilever's Keith Weed, is it time for WPP's leader to re-evaluate the ability of brands to monetise social media?
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