Additional Information


Content

Wieden+Kennedy Amsterdam launches The Dam Armada

Independent global ad agency Wieden+Kennedy Amsterdam has launched its first independent digital product agency, called The Dam Armada.

Dam Armada: from left, Jordi Martinez, Leigh Hibell and Jesus Gollonet

Dam Armada: from left, Jordi Martinez, Leigh Hibell and Jesus Gollonet

Share this article

The business unit will sit within W+K Amsterdam and comprises creative developers and designers who will develop digital products.

The unit will create digital apps and installations for existing W+K clients, as well as new clients, and will develop independent products to be sold for Android and Apple platforms.

The unit was created by Jordi Martinez, W+K creative technology director, who will lead the Dam Armada team.

Martinez said: "It’s about proactively developing digital opportunities for brands, working beyond the scope of the briefs we’re given. We are crafters, so we create unique, tailor-made, interactive experiences."

Lee Newman, managing director of W+K Amsterdam, said: "As an independent agency, we have the latitude to experiment and we try to foster a spirit of entrepreneurialism. The Dam Armada is a perfect example of it.

"This really is a different model and requires a different mindset. Rather than answering client briefs, the Dam Armada has the freedom to dream up digital ideas and the skill to bring them to life."

In January, W+K Amsterdam boosted its creative team by appointing seven new creatives.

Follow Sophie Maden on Twitter @Sophie_Maden


This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Back to top ^