Mayor Johnson to announce Emirates as cable car sponsor
Emirates, the Dubai-based airline, is to be the headline sponsor of the cable car that will run across the Thames in East London, Mayor Boris Johnson will announce today.
Boris Johnston: names Emirates as the sponsor for the East London cable car
Transport for London (TfL) threw open the bidding for naming rights in June, as revealed in Marketing magazine.
The cable car will run across the Thames in East London, connecting the Greenwich Peninsula with Royal Victoria Dock.
It is scheduled to open next year and TfL is hoping the cable car will replicate the success of its Barclays Cycle Hire scheme.
London mayor Boris Johnson will make the announcement today (Friday).
Part of the deal wil see Emirates branding on future versions of the London tube map design.
Two new stations, Emirates Greenwich Peninsula and Emirates Royal Docks, will be added to future maps of the London tube map.TfL offered the title sponsorship of the cable car, including the branding of stations and the 34 gondolas.
Bidding for the title sponsorship has been on-going since June.
The ten-year deal has been valued at £36m.
Starcom's sport sponsorship arm, SMG Sports, broked and deal, and Publicis Chemistry will handle the creative, including the naming of the transport.
TfL declined to comment.
Follow @johnreynolds10 on Twitter
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...