US giant Netflix takes on LoveFilm with UK launch
Netflix, the US film subscription giant, is set to launch its streaming service in the UK and Ireland in 2012, in direct competition to Simon Calver's LoveFilm.
Netflix: readies UK launch
Netflix's much anticipated launch stream unlimited TV shows and films across a range of devices including PCs, connected TVs and mobiles.
Details of the pricing and the supported devices will be unveiled closer to the launch, however a subscription the US costs $7.99.
It is available across 700 devices in the States including Microsoft Xbox 360, Nintendo's Wii, Sony Playstation 3, Apple TV and Google TV, Apple mobile devices and a range of internet connected TVs and Blu-ray disc players.
Netflix launched in the US in 1997 and now has more than 25 million members across 43 countries the US, Canada and Latin America.
The announcement comes as Amazon-owned LoveFilm is accelerating its roll out across multiple devices, recently adding Microsoft's Xbox 360 and Apple's iPad to its list of platform partners.
By comparison LoveFilm has 1.7 million members in the UK and four other European countries, but unlike Netflix operates a postal rental service in addition to movie streaming.
Meanwhile Hulu, the US TV streaming service also has eyes on the UK market and has been reported to be launching towards the end of this year.
Follow Sarah Shearman on Twitter @shearmans
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Business Development Director Spectrum £70,000 - £90,000, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...