Additional Information
Content
Appointment to view: Volkswagen adopts AR for Beetle billboard stunt
Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology works.
To create the campaign, Red Urban Canada, the agency behind the work, embedded markers in the out of home ads, using AR technology to allow mobile devices like iPhones and iPads to unlock and view animations in the advertising in what appears to be real time to the viewer.
The AR animations can be accessed through billboards in Toronto’s Dundas Square, as well as on bus shelters throughout Vancouver and Toronto.
The animations show the Beetle launching itself through billboards, jumping off of a ramp that appears to emerge from the side of a building, and smashing through bus shelters after racing through a long tunnel that appears to be built behind the shelter itself.
The campaign aims to show a more aggressive, performance-oriented model of car. The ads will be supported by a digital campaign which will run until 26 November.
A free app can also be downloaded at vwjuicedup.ca, and viewers can watch the AR animations through the video above when viewed through the Volkswagen Canada YouTube channel.
Additional Information
Latest jobs Jobs web feed
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Senior Account Manager [Shopper Marketing] - Excellent London Agency - c£36k + Fill Recruitment Ltd c£36k + and great benefits, West London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
Improving Marketing and Media Performance (Expert Reports) External website
A recent Brand Republic survey revealed that 78% of respondents felt und...
