Brand Event Awards shortlist revealed

Staff, marketingmagazine.co.uk, 28 October 2011, 08:30AM

The shortlist for the inaugural Brand Event Awards, which is taking place on Wednesday 30 November at The Underglobe, can now be unveiled.

Brand Event Awards

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A range of worldwide brands such as Vodafone, Microsoft, Castrol and Cadbury entered their event marketing strategies in this new set of awards, which is a collaboration between Event and Marketing magazines.

The event is set to reveal which brand's event marketing strategies successfully achieved the desired cut through and interaction with their consumer targets.

To find out who from the shortlist below takes the top prizes you will be need to buy a ticket to the event at The Underglobe on Wednesday 30 November.

Shortlisted entries in each category are:

Alcoholic drinks

Miss Jones & Co with Jameson Cult Film Club
Wellpleased Events with Wellpleased: Crabbies Adventure Sampling Tour

Automotive

Journey9 with Manchester Celebrates Jaguar
TRO with BMW at the PGA Championship Wentworth

Cosmetics and toiletries

Savvy Marketing with Dove Damage Haircare Therapy Launch
Haygarth with Gillette Fusion ProGlide Challenge
Haygarth with Gillette & Venus Experiential Tour 2010

Electronics

Neon with Windows 7 Second Movies
The Field with Child of Eden Experience

Fashion

Corporate Innovations with Swatch Zebra Day
The fresh Group with The START Exhibition at Clarence House

Financial

To be announced on the night

FMCG

Abbot Mead Vickers BBDO with Sandwich
Haygarth with Pampers Baby Gym
PrettyGreen with Cadbury Spots v Stripes 2010 Event Campaign
Sledge with Innocent 5 for 5 cafe
TRO with Ribena Pick Your Own Experiential Roadshow

Leisure

To be announced on the night

Media

Event Marketing Solutions with Blu-ray Experience European Tour
Association of Publishing Agencies with International Content Summit 2010
Logistik with Bauer Live

Mobile

Neon with Windows Phone Retail Events
Ignite with Vodafone VIP

Third Sector

British Heart Foundation with Angina Monologues
Closer with Barclays Cycle Hire Scheme
Sledge with SEC Voice '11

Travel

Because with Eurostar: High Speed Theatre
Brando with London Gatwick Fashion Week

Best brand event strategy at a music event

The Tailor of Shoreditch with the wagamama lounge
The Field with Just Dance Disco Bus
Pd3 with O2 Your Country Live
RPM with Strongbow Bowtime Bar
Orange RockCorps with Orange RockCorps

Best brand event strategy at a sporting event

Flourish Creative with Castrol 2010 FIFA World Cup Guest Experience
Bamboo Marketing Communications with St. George's Day Game
Sledge with O2 Priority 6 Nations
TRO with BMW at the PGA Championships 2011

The Brand Event Awards will also showcase the unveiling of this year's Event 100 Club, the annual poll to find the 100 most influential people in the event industry.

This article was first published on marketingmagazine.co.uk

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