Additional Information


Content

Mothercare to alter structure as marketing director leaves

Mothercare will shift its marketing function into its wider business department after the departure of group marketing director Anna James.

Mothercare: marketing director is leaving the company

Mothercare: marketing director is leaving the company

Share this article

News that James is quitting follows revelations that chief executive Ben Gordon will step down this month by ‘mutual consent’.

Once James leaves next month, Mothercare’s UK business team, led by director Mike Logue, will be responsible for ecommerce, marketing, strategy and customer research.

The restructure follows a second profit warning in 2011, after sales fell 9.6% in the 12 weeks to 1 October.

This article was first published on marketingmagazine.co.uk

blog comments powered by Disqus

Additional Information




 


 


BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website

Mobile marketing is coming of age, and the pace of change is now exponen...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Back to top ^