JCDecaux buys Concourse Initiatives
JCDecaux, the outdoor media owner, has bought experiential marketing company Concourse Initiatives from Media Initiatives Group for an undisclosed sum, in a bid to expand its experiential offer.
Concourse Initiatives: experiential marketing group is acquired by JCDecaux
Concourse Initiatives holds experiential contracts for major train stations including the Network Rail estate and some shopping malls, and the deal will complement JCDecaux's existing experiential offer, which includes the London Underground.
The staff working for Concourse Initiatives will not move into JCDecaux's building at Sale Place in Paddington, but will cooperate with the JCDecaux sales team on complementary business.
Alan Greaney, chief executive of Media Initiatives Group, will continue to lead Concourse Initiatives as a JCDecaux employee. He will also continue with his wider responsibilities for Media Initiatives Group, including ad network Video Initiatives.
Jeremy Male, chief executive of JCDecaux, UK and Northern Europe, said: "Concourse Initiatives is a successful business that is a natural addition to our outdoor portfolio as we develop our experiential offer further.
"Experiential advertising enables clients to put brands in consumers' hands, creating campaigns that harness the latest in social media and complement our digital and traditional sites."
Male refused to comment on the details of the deal, which went through last week.
Greaney said: "As the outdoor market leader, JCDecaux has the expertise in sales and marketing to take Concourse Initiatives' business to the next level.
"With JCDecaux's investment and drive to develop experiential, I am confident that Concourse Initiatives will go from strength to strength."
Follow Maisie McCabe on Twitter @MaisieMcCabe
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...