Virgin Atlantic, easyJet, British Airways and Ryanair join forces against APD
Virgin Atlantic, easyJet, British Airways and Ryanair have called on the Government to scrap Air Passenger Duty (APD), claiming it has a negative impact on the economy.
Air travel: airlines urge probe into the economic effects of APD
The chief executives of the four airlines – easyJet's Carolyn McCall, Ryanair's Michael O'Leary, Virgin Atlantic's Steve Ridgeway, and Willie Walsh of BA – have written an open letter to chancellor George Osborne calling for an independent report on the economic effects of the tax.
The letter says the tax makes a negative impact on the UK economy, outweighing any benefit from the revenue raised.
The letter states that passenger numbers in UK airports have fallen consecutively in the past three years to lower levels than recorded in 2004.
The UK currently has the highest aviation taxes in the world.
Current rates of APD are £12 per passenger for a short-haul flight and between £60 and £85 per person for a long-haul journey.
Passengers in the UK paid a total of £1.9bn in APD in 2009, which rose to £2.1bn in 2010/11 and is forecast to rise to £3.6bn in 2015, according to the airlines.
The airline heads are challenging Osborne to commission an independent report into the effects of APD on the UK economy.
The airlines claim that the situation of UK APD mirrors that of the Netherlands in 2008/9, when a similar tax was imposed.
The tax was designed to raise £300m a year, but was abandoned after 12 months after costing the Dutch economy more than £1bn.
The airline chiefs' letter states: "For hard-working families, APD is a tax too far for the privilege of taking a well-earned holiday. It is also a tax on tourism and a tax on business.
"Aviation doesn’t just drive exports – it is a major exporter in its own right with our airlines earning nearly £11bn of foreign revenues every year. Tourism is one of the UK's most important earners and is worth £115bn to the UK economy.
"We take our responsibility to the environment very seriously and have taken steps to reduce our impact. We support emissions trading (ETS) in principle, but a combination of both APD and ETS when it is introduced is unsustainable."
Walsh attacked former transport minister Phillip Hammond at this year's ABTA travel conference, claiming: "(He) does not look at the impact APD is having on transport – he looks at the impact it is potentially having on the deficit."
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Digital Marketing and E-Commerce Manager Better Placed Recruitment £30,000 TO £40,000, Macclesfield
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...