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Mirror Group Digital reports highest monthly user jump
Mirror Group Digital reported a market-leading 17% jump in average daily traffic in October, luring in 100,000 more daily browsers than it managed in September, according to the latest ABC internet traffic figures.
Mirror Group Digital: recorded a 17% rise in average daily traffic last month
The ABC internet traffic report for October reveals Mirror Group Digital – which includes visitors to mirror.co.uk and 3am.co.uk – along with Guardian.co.uk and Telegraph.co.uk, were the only national websites to report double-digit monthly growth average daily browser numbers.
While still a relative minnow, Mirror Group Digital has extended its lead over rival Independent.co.uk, after a successful October, benefiting from a number of big news stories, including the death of Steve Jobs.
Mirror Group Digital reported 710,695 average daily users in October, a leap of 17.22% on the previous month. Its monthly user number was 15,796,147, up 25.53% on the previous month.
Mail Online continues to lead the way and remains the country's most popular newspaper website, for the13th month running.
Mail Online – which includes visitors to dailymail.co.uk, its fantasy football website and Mail Rewards Club – reported an average daily user number of 4,563,492, up 12.31% on the previous month.
Mail Online has slightly increased its lead over Guardian.co.uk, which remains the second-most-popular visited site.
Guardian.co.uk registered 3,275,624 average daily users in October.
Follow John Reynolds on Twitter @johnreynolds10
| ABCe Results October 2011 | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct-11 | Month/ | Year/year | Oct-11 | ||||||||||||||||||||||||||||||||||||||||||||||
| Month | |||||||||||||||||||||||||||||||||||||||||||||||||
| Online title | Global Daily | Daily % | Daily % | Global monthly | |||||||||||||||||||||||||||||||||||||||||||||
| Ave | change | change | total | ||||||||||||||||||||||||||||||||||||||||||||||
| MailOnline | 4,563,492 | 12.31 | 65.41 | 78,994,874 | |||||||||||||||||||||||||||||||||||||||||||||
| guardian.co.uk | 3,275,624 | 12.23 | 57.43 | N/A | |||||||||||||||||||||||||||||||||||||||||||||
| Telegraph | 2,292,052 | 14.94 | 33.07 | 45,310,524 | |||||||||||||||||||||||||||||||||||||||||||||
| Mirror Group | 710,695 | 17.22 | 34.06 | 15,796,147 | |||||||||||||||||||||||||||||||||||||||||||||
| The Independent | 611,488 | -7.08 | 10 | 13,874,442 | |||||||||||||||||||||||||||||||||||||||||||||
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