Additional Information


Content

EasyJet enters mobile arena with 'Speedy Booking' app

Low-cost airline easyJet is launching its first mobile app, which enables consumers to search and book fares through their smartphone.

easyJet: launching mobile app

easyJet: launching mobile app

Share this article

The app, called 'Speedy Booking', has been developed by agency VCCP and launches this week. It is free to download for the iPhone and Android smartphones, from the iTunes Store and Android Market respectively.

The app allows users to make bookings both for standard and flexi-fares, add luggage and speedy boarding, check flights and manage bookings.

Consumers will be able to book flights across 580 European routes through what easyJet claims is the 'fastest -airline app'.

Peter Duffy, marketing director of easyJet, said the app will also be ‘invaluable’ in times of disruption, referencing last winter’s snow crisis, as it will give passengers access to ‘all the information they need, as well as having the ability to change their flights in seconds’.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

Back to top ^