Government reveals £50m cut to health campaigns adspend
Spending on public health advertising has been slashed by £56m since the coalition Government came to power last year.
Smokefree campaign: adspend slashed
In response to a parliamentary question from Labour MP David Crausby yesterday, Conservative health minister Simon Burns revealed that the Government spent £60.3m on health ads in 2009/10, compared to £4.2m in 2010/11.
The Conservative party and Liberal Democrats formed a coalition Government in May 2010, replacing the Labour Party in power.
Anti-smoking ads had one of the biggest decreases in spend, falling from £14.6m in 2009/10 to £1.1m in 2010/2011, while healthy living campaign Change4Life dropped from £9.2m to £1.6m.
Spend on ads in line with the national dementia strategy was cut by a £1m to £600,000.
A number of issues have dropped completely off the agenda, having being supported by multi-million campaigns, to receiving no support in the coalition Government's first year.
These include sexual health/teenage pregnancy, social care/social worker recruitment, and drugs, which had previously spent £7.7m, £3m and £1.4m respectively.
There was also zero spend on ads for alcohol misuse by the Department of Health over 2010/11, in comparison to £3.3m in the previous year, and £4.8m for 2008/09, when the DOH had run campaigns in partnership with the Home Office.
By comparison, Drinkaware has continued to run its drinks-industry funded 'Why Let Good Times Go Bad' campaign aimed at young people.
One of the few drives to have witnessed a spending rise year on year was the cancer signs and symptoms campaign.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Senior Account Manager [Shopper Marketing] - Excellent London Agency - c£36k + Fill Recruitment Ltd c£36k + and great benefits, West London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...