Freud Communications scoops £1m Department of Health PR account
Matthew Freud's PR agency has won a multi-faceted £1m per year PR account with the Department of Health.
Obesity: key aspect of Freuds' DH brief
DH confirmed today that Freuds will ‘manage creative PR around all the Department’s public health campaigns’.
The newly created single brief covers four of the department's major comms programmes - Smokefree/Tobacco Control, the Change4Life obesity campaign, Older People and Younger People.
Freuds has been handling the DH's flagship anti-obesity drive Change4Life since 2008, worth up to £45k per month to the agency. Freuds' new contract will take effect from 1 January and is thought to be worth about £85k a month.
Consolidated was formerly working on a project for DH called My Health London, and has previously handled the DH's swine flu vaccination campaign, while Blue Rubicon previously worked on tobacco control campaigns.
A statement from the Department of Health said that the newly integrated approach would make cost-savings of about 25 per cent.
The statement added: ‘Too often in the past the Department has held separate conversations with the same people, one day talking to them about their diet, the next about their alcohol consumption without recognising linked behaviours. The department is now tailoring its social marketing activities through the life course, so that at each stage in an individual’s life, there is a trusted brand, providing all the information, support and resources, he or she might need.’
Sheila Mitchell, head of marketing at the Department of Health, said: ‘Freud Communications delivered a really exciting pitch. It has some big ideas that we believe will not only promote good health but will really change people’s behaviour.
‘Our public health social marketing strategy takes us to the next level, adopting a life-stage based approach, which will make our campaigns more effective and save money.’
She added that Freuds would forego a percentage of its fee if the agency does not meet specific targets.
Meanwhile, MEC will manage media planning around the newly combined outreach drives.
This article was first published on prweek.com
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...