Additional Information


Content

IAG beats Virgin to BMI

British Airways owner IAG has won out against Virgin Atlantic and has agreed to buy BMI from Lufthansa for £172.5m and could now sell off the airline's regional and low cost off-shoot brands.

BMI: acquired by IAG for £172.5m from Lufthansa

BMI: acquired by IAG for £172.5m from Lufthansa

Share this article

Lufthansa had held talks with both IAG and Virgin Atlantic about a possible sale of the airline, which reported a £130m loss for the first nine months of the year and employs more than 3,500 staff.

IAG has not ruled out job cuts following its purchase of BMI, but said that restructuring costs would be spread over three years.

As part of the deal, it has the option of selling of BMI Baby, its low-cost brand, and its BMI Regional business.

Willie Walsh, IAG chief executive, said: "Buying BMI's mainline business gives IAG a unique opportunity to grow at Heathrow, one of our key hub airports. Using the slot portfolio more efficiently provides the option to launch new long-haul routes to key trading nations while supporting our broad domestic and short-haul network."

The deal, which includes BMI's highly prized runway slots at London's Heathrow airport, will be subject to clearance from competition bodies.

Sir Richard Branson, chairman of Virgin Group, said: "BA is already dominant at Heathrow and their removal of BMI just tightens their stranglehold at the world's busiest international airport.

"We will fight this monopoly every step of the way, as we think it is bad for the consumer, bad for the industry and bad for Britain."

Follow John Reynolds on Twitter @johnreynolds10

This article was first published on marketingmagazine.co.uk

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website

Brand Republic’s first ever online TV show, Big Questions Live wil...

 

Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website

The PR industry’s lack of success at the Cannes Lions festival 201...

 

10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website

Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...

 

The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website

It’s fair to say we are truly in the age of content marketing, the...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Back to top ^