Cadbury's takes Crème Eggs to the Olympics
Cadbury's Crème Egg is launching an Olympic and Paralympic-themed ad campaign to support its sponsorship of the London 2012 Games.
Fallon has created a 30-second TV ad that features Crème Eggs in a mock Olympics opening ceremony. It will be one of five TV ads to launch over the course of the multimillion-pound campaign.
The Crème Eggs featured in the ads will release their goo in ‘The Goo Games’ to promote Cadbury’s tier-two London 2012 sponsorship.
The ads will include the Crème Eggs taking part in the hurdles, diving, hammer-throwing, javelin and velodrome events, all trying to release their goo in "the best way possible". The ad finale will be a closing ceremony that will air in the week beginning 2 April.
In addition, Crème Egg fans will also have the chance to battle it out against each other by taking part in their own 'Goo Games' on the brand's dedicated Facebook page. Prizes will be up for grabs each week, as fans take on the five different games available.
Sam Oliver and Shishir Patel were the executive creative directors on the campaign, working alongside art director Avril Furness. Miles Carter was the copywriter.
Jill McCall, brand manager at Cadbury's, said: "We're really excited about the launch of the 'Goo Games' as we believe it is a great way for fans to engage with Crème Egg Season and to be a part of the build-up to the London 2012 Games. This season is always great fun to be a part of and we hope that consumers will enjoy playing the games and celebrate the London 2012 Olympic and Paralympic Games."
Follow Sara Kimberley on Twitter @SaraKimberley
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...