Huawei builds UK marketing team ahead of major consumer push
Huawei, the Chinese telecoms giant, is boosting its marketing department with the appointment of Everything Everywhere's Jill Styring as its first UK marketing director for devices.
Jill Styring: joins Huawei as UK marketing director
Styring joins later this month and will report to Mark Mitchinson, executive vice president, Huawei Device UK and Ireland, who joined the business from Samsung last year.
She will be responsible for leading the company's growing marketing team and implementing the company’s strategy to become a major smartphone brand in the UK.
Huawei has appointed Research in Motion's UK marketing specialist Duc Tinh Van Tri as its marketing manager, reporting into Styring. The brand has also recently appointed Craig MacLennan as marketing manager. He joins from LG, where he was European Marketing Manager.
Huawei started recruiting for its UK marketing office mid-last year, with Katherine Murray the first to join as device marketing manager. In September it hired IBM to help structure its internal marketing team.
In June last year, Marketing unveiled Huawei was looking for a London-based agency to help with a major consumer push. According to a spokesperson for the company it is still looking for an agency.
The company is plotting a major marketing push in the third quarter of this year, for its Ascend smartphone device, unveiled yesterday (9 January) at the Consumer Electronics Show and billed as "the world’s slimmest smartphone".
Other big Chinese companies looking to grow their consumer presence in the UK this year include tech giant Lenovo, sports brand Li-Ning and clothing brand Bosideng.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...