Marketing magazine revamps with new design, a picture cover and refreshed content

The redesigned Marketing, published today (11 January 2012), is fresh, contemporary and with enhanced content for its readership of marketing directors and brand managers.

The most striking change is a move from a news-based outer to picture covers that will be created, from time to time, by ad agencies. The first cover, by Saatchi & Saatchi, illustrates the anchor feature on 12 trends for 2012, by head of features Nicky Clark.

Noelle McElhatton, Marketing's editor, said a redesign had been overdue, one that made the magazine's opinion more obvious and reflects the marketing discipline's increasing reliance on technology.

McElhatton said: "As we know, every brand needs to evolve. We chose the start of 2012, a milestone year for marketing as the UK hosts the Olympic Games, to unveil our makeover."

The revamp includes:

• Two brand new sections: Shift, highlighting trends in technology, culture and consumer behaviour; Brand Barometer, an analysis of brands’ marketing effectiveness.
• Elegant typographic detailing throughout and clearer sign-posting, including a contents page and brand index to help with navigation.
• A revamp of existing sections, such as Opinion and In-depth, Marketing's news analysis.
• PPA award-winning columnist Helen Edwards given greater prominence.
• Profile, Marketing’s weekly focus on a senior marketer and their brand, recast as The Marketing Interview to reflect a deeper business focus.

The print overhaul of Marketing comes ahead of the magazine’s new website, due later this year.

The revamp was a collaborative effort, involving all the Marketing team. Design changes were masterminded by Paul Harpin, Haymarket’s design director and Carl Golsby, Marketing’s art editor.

This article was first published on marketingmagazine.co.uk