Additional Information
Content
Burger King hunts for direct agency
Burger King has called a review of its direct marketing account.
Burger King: RFIs have been issued to agencies
The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies.
It is understood that Burger King does not have a retained incumbent on the account. In the past, the fast-food giant has worked with DLKW Dialogue on DM activity.
The review follows the appointment of Burger King's marketing director, Jo Blundell, who joined the company in May last year from the 118 118 owner, The Number.
Blundell arrived at Burger King during an advertising review that culminated in its decision to part with its global ad agency, Crispin Porter & Bogusky, and appoint McGarryBowen to its US account and CHI & Partners to the UK business.
CP&B created TV activity featuring Burger King's mascot, "The King", which gathered UK customers to follow him into Burger King outlets.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
Improving Marketing and Media Performance (Expert Reports) External website
A recent Brand Republic survey revealed that 78% of respondents felt und...
