Alfred Dunhill launches Olympian campaign
Designer menswear brand Alfred Dunhill is celebrating the 2012 Olympics being held in its home city of London with a series of short films featuring British Olympians talking about their experience of competing.
Matthew Pinsent: Olympic gold medallist features in Alfred Dunhill's online film
Rowing legend Matthew Pinsent, double Olympic gold medal-winning sailing champion Iain Percy and Olympic gymnastics hopeful Louis Smith appear in the ‘Voice’ campaign.
The brand is aiming to eschew the world of celebrity and instead, portray real men of distinction of different ages and different backgrounds.
The spring/summer campaign was created in-house with digital strategy handled by Holler.
The film featuring Pinsent, is currently being run on the brand's Facebook page and YouTube channel and will be followed by footage starring Iain Percy on Thursday (19 January) and Louis Smith on the following Monday.
Follow Matthew Chapman @mattchapmanUK
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Head of Marketing and Communications Alexandra Palace Trading £40,000 + bonus + benefits, London (Greater)
- Senior Account Manager Ice (London) Ltd Competitive Salary dependent on experience, Windsor, Berkshire
- Head of Engagement Planning (UK) BespokeHR £80,000 - £85,000, London (Central), London (Greater)
- Interim Head of Brand The Rank Group To attract the right person!, Maidenhead, Berkshire
- Marketing Manager - Entertainments Ball & Hoolahan £55,000 + Car/Car Allowance , South East England
- ACCOUNT DIRECTOR - BTL/SP/Retail - London/Greater London - Salary depending on experience Judi Patton depending on experience, Hertfordshire / London (Greater) / London (North), London (Greater) / London (South), London (Gre...